COO Beth Butler of EWM Realtors in Miami is more tech-savvy than most managers. She launched a “90 Day Challenge” in which she blogs to her associates each day about some aspect of technology, sharing not only the “how to’s” but also the “why it’s important.” Here is how she recently approached the “why” before providing tips on setting up an agent profile on their website:
“Today is Inauguration Day. Since Obama is already known as the First Internet President - this is a big day for technology as well. Today is a day of many historical firsts - for technology it will be the first time live television is streamed over a cell phone network. Yes, believe it or not you can watch the Inauguration from your iPhone. Here is a line up of all of the different places you can follow today’s activities besides sitting in front of your TV.
“I watched a fascinating segment on the Today show yesterday (sorry no internet video to be found) about how Obama used technology to win the Presidency. The focus was on what will be different with technology now that we have an internet generation President. The Saturday fireside radio chats will be on YouTube - but then we could have figured that, it just makes sense. What interested me the most was when they started talking about the media and the President. During the campaign Obama collected over 13.5 million email addresses from internet sites, Facebook, My Space, etc. which he has now transformed into his database. No longer dependent on a press conference or mainstream media, Obama can share his news with one email and reach 13.5 million people without someone changing one word or asking one question all within 30 seconds or so. Amazing!
“Back to real estate - your database may seem meager compared to the President’s - but it is more important than ever.”