Given the proliferation of social media over the past few years through such venues as Blogs, Twitter, Facebook, Yelp, Flickr, YouTube, etc., and the growing engagement of the consumer public, along with our desire to market our company and our associates in new ways, we are pursuing a corporate strategy of dedicating a new position – Social Media Manager – to maximize these new social media opportunities in the most skilled manner possible.

As this video illustrates, the power of social media is undeniable.

The Future of Real Estate - Avery-Hess, Realtors from Amit Kulkarni on Vimeo.

It is well documented that the companies who embrace these networks are witnessing greater connection with their constituents. By conversing and connecting through this manner, these companies are able to better translate their inherent value proposition in new ways, building brand loyalty in a manner never before available. The impact this is having across all corporate and sales channels – from brand awareness to sales – is noteworthy. We have a lot to learn from Zappos in the shoe business and many other industries that are using social media to strengthen their brands, engage new customers, and ensure repeat and referral business through viral marketing.

Our new management team member, David Tra, who brings a background in social media and possesses significant writing and communication skills, will be compiling our interactive video content, managing all our social media outlets (Twitter, Vimeo, YouTube, Facebook, blogs) and training/coaching our associates on how to incorporate social media into their personal business.

To our LeadingRE colleagues, stay tuned for updates on how this focused strategy is working for our company…and how it might be something to consider for your own.

Learn more about Avery-Hess, and search for home in the DC Metro: www.averyhess.com

Posted by: Amit Kulkarni, Director of Marketing & Technology, Avery-Hess, Realtors®, northern Virginia suburbs of D.C.